INTERNET MARKETING POLICY
The purpose of the WaterGroup internet marketing policy is to prevent the unauthorized use of on-line pricing in conjunction with our authorized plumbing and heating wholesale channel brands and products.
We do not allow on-line pricing with our brands, model descriptions, and item numbers (searchable terms):
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Brands – WaterGroup®, AQUV®, Aqua Flo®, Econo Flo™, AQUA ALERT®, Tank Mate™ and Aquafine®
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Model descriptions – examples: 189, 185, BIF, HTO, AIO, QCRO
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Item numbers – examples: 1501XXXX, 2120, 1340XXXX
Additionally, we do not allow on-line pricing for our Canature WaterGroup™ Commercial products.
The only exception to the above policy is the sale of original replacement consumables for:
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Aqua Flo® Reverse Osmosis Systems (RO membranes, filter cartridges),
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Aqua Flo® Ultraviolet Systems (UV bulbs, UV sleeves),
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Aqua Flo® POU Filtration Housings and Filter Cartridges
All published pricing must meet Internet Minimum Approved Pricing (IMAP) guidelines. IMAP pricing requires a minimum of 40% gross margin on your purchase price.
Private Label options on select products are available for customers wanting to sell on-line with published pricing. Please contact your Regional Sales Manager to find an e-commerce solution for your business.
Note: Existing customers may have been grandfathered / excluded from this policy for select products solely at our discretion.